Our team collaborated to create beacon use cases to demo in app experiences. In it users would be able to interact with beacon merchandise. If a user has the store app or a partner's app.Interacting with the merchandise with a tap of a user’s phone would pull up the information about that product & a discount on that product.
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In the QSR case we developed a loyalty program wherein as the user approached the register to pay for her food; she would tap on a device that would "punch" her store card, leading up to promotions.