Pennsylvania is a great destination for weekend getaways or family vacations. It is a place full of adventure, natural beauty and rich with history. This is Pennsylvania’s story. From the earliest days during the birth of our nation, to being a haven for people seeking freedom and civil rights, to the quirky shops and quaint villages that stretch from one end of the state to the other. The Keystone State is a giant slice of Americana just waiting to be discovered.

This is the message the Pennsylvania Tourism Office wants to send out on a regional and national scale, driving people to experience all the State of Independence has to offer. BrownPartners works in collaboration with other ad agencies and communication partners across Pennsylvania to convey this message using a multi-platform campaign including radio, television, outdoor, out-of-home, online and social and electronic media.